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SEO and Growth Hacks for Startups Read Time: 3 minutes From: Alexandra Robuste Happy Wednesday! One of the biggest lessons I've learned as a marketing consultant? That understanding SEO early on isn’t just a nice-to-have—it's a game changer. Just like a startup founder needs a solid plan, your digital presence needs strong SEO from day one to truly make an impact. And trust me, I’ve seen it all: from startups that stayed invisible for years to those that skyrocketed because they got their SEO game right from the start. Today, I’m breaking down three quick SEO wins you can implement this week to kick-start your visibility and attract the right customers: 1. Nail Down Your Niche Keywords Don’t guess—get specific. Instead of chasing after broad keywords (like “fashion”), dive into niche-specific terms (like “sustainable women’s business wear in Berlin”). Use tools like Ubersuggest or Google’s Keyword Planner to find these hidden gems. 2. Optimize Your Content for Featured Snippets Aim for that coveted “position zero” on Google. Start crafting content that answers common questions in your industry clearly and concisely—think bullet points, step-by-step guides, and FAQs. 3. Build High-Quality Backlinks Leverage partnerships, guest blogging, and even broken link building (find sites linking to outdated content and offer yours as a replacement!). High-quality backlinks are your digital "word of mouth" that search engines trust. 💬 Need More Hands-On Help? These quick tips are just the start. I’ve created a comprehensive SEO course that walks you through every step of optimizing your website for search engines—from keyword research to technical SEO and beyond. You’ll get templates, tools, and all the shortcuts you need to build a solid foundation. Check out the course here: Explore the SEO Course P.S. Whenever you’re ready, here are two ways I can help you: Book a Free Consultation: Let’s chat about how we can tailor a strategy that fits your unique business needs and goals. Remember, the key to success isn’t just having a plan—it’s executing it with the right tools and support. Let's win together! With determination, Alex

Let’s Talk About the Top 9 Struggles (and How to Slay Them) 🚀 Hey Founders, Entrepreneurs, and Movers & Shakers! Ever feel like you're spinning plates and trying not to let any of them crash to the ground? Well, welcome to the club—the Founder's Club, that is. I've been in the trenches with 1,000s of founders (yeah, I know, it’s a lot!), from those pulling 8- and 9-figure revenue to the ones just starting to get their hands dirty. And guess what? We ALL wrestle with the same 9 demons. And by demons, I mean those sneaky little hurdles that keep popping up no matter where you are in the founder's journey. 😅 So here’s a sneak peek at the most common struggles I’ve helped tackle head-on: Finding Clients: Not just any clients, but the ones who see your worth (and pay up for it). 💰 Identifying a Niche: Because a jack-of-all-trades is a master of none, right? Nailing down your niche is the name of the game. 🎯 Building and Monetizing an Audience: Growing a loyal tribe and knowing how to turn followers into superfans and paying customers. 💡 Time Management: You’ve got 24 hours, same as Beyoncé. Learn to wield them wisely. ⏰ Content Creation: What to say, how to say it, and how to say it without losing your sanity. 📝 Lack of Clarity and Direction: Defining what you offer, what your goals are, and charting a course. 🧭 Confidence and Motivation: Because the only thing worse than having no customers is having no faith in yourself. 🧠 Systems and Processes: Automating the boring bits so you can focus on the big, exciting stuff. 🤖 Lead Generation and Conversion: Generating the right leads and knowing how to close them like a pro. 📈 Sound familiar? Yeah, thought so. Been there, done that. And I’m here to tell you that these aren’t insurmountable obstacles—they’re opportunities in disguise. Opportunities to learn, refine, and dominate. Curious to know how to conquer all nine like a boss? I’ve got a treasure trove of battle-tested strategies and tools to share. Want in on the secrets? And hey, if you’re reading this because a savvy friend forwarded it to you, don’t miss out! Subscribe right here and join the inner circle. Can’t wait to see you thrive! — Alexandra P.S. I’m dying to hear about your own founder journey. Hit reply and tell me: A bit about yourself. How you stumbled upon my magic. What’s cooking in your startup lab right now. Can’t wait to hear from you! Lexi

SEO and Growth Strategies for Startups Read Time: 3 minutes From: Alexandra Robuste Marketing Services Week 1: The SEO Foundation You’re Probably Missing Hey Lovers and Fighters! Let me confess: When I first started diving deep into SEO, I made every mistake in the book. I obsessed over traffic numbers but forgot the one thing that matters most—relevance. Let me save you some time and headaches. Today, I’m sharing the one thing that changed everything for me: finding the RIGHT keywords. Think of your SEO as a game of darts. Keywords are your target. If you’re aiming for “business,” you're throwing darts blindfolded. Instead, aim for “sustainable business strategies for startups”—now we’re getting somewhere! Here’s what you need to do this week: Identify your niche keywords: Use tools like Ubersuggest or SEMrush. Don’t aim for the popular kids; go for the specific, niche terms that your ideal customers are typing into Google. Audit your existing content: Does it speak to your audience, or is it all over the place? Align it with the keywords you’ve just identified. Craft compelling meta descriptions: Make them irresistible, like the intro to a page-turner novel. Your goal? Get those clicks! Ready to get serious about your SEO? Join our Facebook group to connect with other entrepreneurs doing the same. And if you want to go deeper, my SEO Mastery Course has everything you need to start seeing results. Let’s make those search engines love you. Alexandra

Don’t Fear the Algorithm Changes Hey you. Here’s a hard truth: Google changes its algorithm over 500 times a year. Don’t panic; lean into it. I used to freak out every time there was an update—until I realized that if you stay authentic and valuable, these changes often work for you, not against you. So, what’s the play? Master the fundamentals that never change: Quality Content: Always king. Write for humans, not robots. Answer questions, solve problems, and keep your audience hooked. User Experience Matters: Your site speed, mobile-friendliness, and overall navigation are just as important as your content. Stay Updated, Not Overwhelmed: Subscribe to trusted SEO blogs or newsletters (hint: this one) to stay in the loop. Feeling overwhelmed? Don’t be. Join our Facebook group for digestible updates, or take our course to navigate these changes like a pro. Keep your cool, and keep climbing. 🔝 Alexandra